Who we are

MarketForce is a fast-growing African tech startup headquartered in Nairobi, Kenya. We are building the operating system for retail distribution in Africa. Powered by technology and driven by heart, our mission is to drive Africa forward by creating economic empowerment for everyone along the retail supply chain.

Our B2B marketplace, RejaReja, enables corner shops to source, order and pay for inventory at any time via interactive SMS and mobile app, and get it delivered directly to their store within hours. We empower retailers further by providing them with tools to act as a one-stop shop for popular digital financial services like buying airtime, paying their water & electricity bill and accessing banking & insurance services.


The impact we will make together

✔︎ We will empower African retailers to make more revenue.
✔︎ We get goods to the retailer more efficiently, creating less friction, traceability and purchasing insight visibility.
✔︎ We are creating job opportunities across Africa by employing hundreds of gig workers we fondly call troops.
✔︎ We are encouraging adoption and the use of technology helping our retailers leapfrog into the digital economy by training for basic smartphone use and designing products that are super user friendly
✔︎ Together we believe that we can be the preferred partner for the African retailers who are serving the 1 billion African consumers.

Our Culture

✊ Responsibility and Accountability

Being a self-starter who is keen on integrity, acts like an owner, and is open to bringing and adopting different ideas.

👨🏽‍💻 Impact and Innovation
Focusing on greater results rather than processes, voicing out your ideas to create a better product, client, and employee experience.

🤝 Collaboration and Care
Care for your job, your colleagues, and our clients. Let's face it, we rarely collaborate in activities with people we have little care for :)

😃 Happiness
While at MarketForce your happiness matters as a team member, you in turn need to carry it forward to make sure anyone you interact with is happy or happier than you found them!

In a nutshell, we value people who exercise good judgment on execution, practice respect for themselves, their teammates, our clients, and the company.

Talent wins games but teamwork and intelligence wins championships - Micheal Jordan